Passionate
About Digital Performance
& Communication Excellence.

With expertise in Digital Strategy, Performance Marketing, and Communication, I excel at crafting and implementing impactful digital strategies, optimizing communication, and driving performance. My specialization extends to acquisition, retention, and growth strategies, innovative campaign design, effective campaign management, KPI tracking, and developing results-oriented digital marketing strategies.

Skills

Hi I'm Sevda.
Holding a degree in Management Engineering from Istanbul Technical University and master Degree in Marketing from Galatasaray University, I specialize in crafting and implementing impactful digital strategies, optimizing digital communication and performance marketing, and proficiently overseeing growth management initiatives. I am experienced in collecting, analyzing, and interpreting data from digital sources, such as website traffic & App funnels, social media engagement, and online advertising campaigns, to inform business decisions and improve performance.

13+
Years
of experience
PERFORMANCE MARKETING
DIGITAL GROWTH
BRAND MARKETING
MARKETING CONSULTING
GO TO MARKET

Services

PERFORMANCE MARKETING

Leading digital campaigns, strategies and manageging Facebook&Google&Tiktok ads

Working closely with digital performance analytics tool (GA4&Firebase&Adjust) managing Martech tools

GROWTH

Specializing in acquisition& retention and growth strategies, designing new digital campaigns and service models, managing campaigns and KPIs and developing digital marketing strategies that deliver measurable results .

DIGITAL COMMUNICATION

Leading branding & content marketing: social media strategies, marketing research, and communication strategies.

Creating brand awareness with creative content marketing,

Experience

2023- PRESENT
BLACKBOX & CO.
DIGITAL MARKETING & DIGITAL
GROWTH CONSULTANT

EXTERNAL BUSINESS PARTNERSHIP
WITH MCKINSEY & COMPANY

Marketing Communications · Digital Marketing · Growth Strategy

2022-2023
ING BANK
DIGITAL MARKETING & GROWTH MANAGER

As a Digital marketing and Communication Head, I have successfully managed two teams of six colleagues. I provided guidance and support to ensure their professional growth and development, while also ensuring that they effectively executed our marketing strategies and campaigns.

2020-2022
TOSLA-AKBANK
DIGITAL MARKETING & GROWTH MANAGER

As a digital marketing manager, I had successfully managed a team of two individuals and provided them with the necessary guidance and support to execute our marketing strategies and campaigns effectively. In addition to managing the team, I had also been responsible for holding and managing launch plans, driving the GTM strategy and execution of branding campaigns, product and services launches across multiple channels, as well as the lifecycle management of Tosla customers.

2019-2020
IYZICO
CONSUMER DIGITAL MARKETING MANAGER

I hade extensive experience in developing and executing consumer marketing digital strategies for a fast-growing fintech company, including leading the iyzico Consumer App marketing strategy for acquisition and retention of new consumers. My expertise included driving the strategy and execution of online/offline branding campaigns, product launch announcements, and marketing content across multiple channels, as well as building awareness and acquiring new consumers through effective digital campaigns that deliver positive, incremental return on spend.

2017-2019
DENİZBANK
FASTPAY DIGITAL MARKETING SUPERVISOR

As a growth and marketing manager for mobile wallet fastPay, I successfully managed the entire launch process and was responsible for leading campaigns, strategies, and online/offline marketing activities. My role included growth management, acquisition and retention strategies, managing partnerships, designing new digital campaign and service models, campaign management, and digital marketing strategies

2016-2017
DENİZBANK
MARKETING SUPERVISOR, DIGITAL BANKING

Digital initiatives, customer experience, international relations.

2015-2016
TURK TELEKOM
SENIOR MARKETING SPECIALIST, PREPAID SEGMENT

Tariff strategy, customer acquisition, competition analysis.

2014-2015
AVEA
MARKETING SPECIALIST, PREPAID SEGMENT

New subscriber acquisition, loyalty campaigns, pricing.

2012-2014
PIRELLI TIRES
MARKETING SPECIALIST

Campaign management, market share analysis, pricing strategies.

2011-2012
PIRELLI TIRES
FINANCIAL PLANNING

Campaign support, price analysis, demand planning.

Let’s talk about your next project

I’m eager to help you take your business to the next level.

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