Hi I'm Sevda.
Holding a degree in Management Engineering from Istanbul Technical University and master Degree in Marketing from Galatasaray University, I specialize in crafting and implementing impactful digital strategies, optimizing digital communication and performance marketing, and proficiently overseeing growth management initiatives. I am experienced in collecting, analyzing, and interpreting data from digital sources, such as website traffic & App funnels, social media engagement, and online advertising campaigns, to inform business decisions and improve performance.
Specializing in acquisition& retention and growth strategies, designing new digital campaigns and service models, managing campaigns and KPIs and developing digital marketing strategies that deliver measurable results .
Marketing Communications · Digital Marketing · Growth Strategy
As a Digital marketing and Communication Head, I have successfully managed two teams of six colleagues. I provided guidance and support to ensure their professional growth and development, while also ensuring that they effectively executed our marketing strategies and campaigns.
As a digital marketing manager, I had successfully managed a team of two individuals and provided them with the necessary guidance and support to execute our marketing strategies and campaigns effectively. In addition to managing the team, I had also been responsible for holding and managing launch plans, driving the GTM strategy and execution of branding campaigns, product and services launches across multiple channels, as well as the lifecycle management of Tosla customers.
I hade extensive experience in developing and executing consumer marketing digital strategies for a fast-growing fintech company, including leading the iyzico Consumer App marketing strategy for acquisition and retention of new consumers. My expertise included driving the strategy and execution of online/offline branding campaigns, product launch announcements, and marketing content across multiple channels, as well as building awareness and acquiring new consumers through effective digital campaigns that deliver positive, incremental return on spend.
As a growth and marketing manager for mobile wallet fastPay, I successfully managed the entire launch process and was responsible for leading campaigns, strategies, and online/offline marketing activities. My role included growth management, acquisition and retention strategies, managing partnerships, designing new digital campaign and service models, campaign management, and digital marketing strategies
Digital initiatives, customer experience, international relations.
Tariff strategy, customer acquisition, competition analysis.
New subscriber acquisition, loyalty campaigns, pricing.
Campaign management, market share analysis, pricing strategies.
Campaign support, price analysis, demand planning.